Which is a More Likely Sign of the Coming Apocalypse: Viggle or 3Floyds Gumballhead?

Don’t hate me.  I am just wondering out loud about a society that sees at least one new craft brewery open every day somewhere in the U.S., and a population (85%) that simultaneously watches TV and uses their smartphones. You put these together and you’ve got a declining (if not reclining) society.

Let’s talk beer.  According to an article in Food Product Design, “Beer is a $99 billion industry to which craft brewers are making a significant contribution, with retail sales share hitting double digits for the first time in 2012,” said Brewers Association Director Paul Gatza. “Small and independent brewers are consistently innovating and producing high quality, flavor-forward craft brewed beer. Americans are not only responding to greater access to these products, but also to the stories and people behind them.”

Is it just me or is that a nice way of saying Americans like to drink… a lot.

Let’s talk Social TV. According to Business 2 Community, “If you’re oblivious to apps like Viggle and GetGlue and how they’ve enhanced the TV-viewing experience, then 2013 may be the year you explore these options and more. Social networking is the biggest driver in multi-screen viewership in the United States.”

So what we got here is a situation.  Lots of Americans drinking lots of beer and watching lots of TV while also using their smartphones to heighten the overall experience.  It makes me wonder if we are heading toward the apocalypse or if this would be the ideal time to introduce Woody Allen’s orgasmatron device.

Maybe both.