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Importance of Web Site Bounce Rates

Posted on December 17, 2009 by Jim Sweeney

What is a web site “bounce rate”? And should I be paying attention to these numbers? _____________________________________________________________________ By Jennifer Manocchio According to Google, “a bounce rate is the percentage of single-page visit or visits in which the person left your site from the entrance (landing) page.” In...

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Benefits of Creating a Web Site in Spanish

Posted on October 8, 2009 by Jim Sweeney

Is it worth the investment to make our web site available in Spanish? ________________________________________________________ By Jennifer Manocchio There are two key considerations that will help determine if it is beneficial to translate your web site into Spanish or another language. First, what is the market potential? If...