In the marketing business it's easy to get hyper-focused on the big clients, the big media, big campaigns, big projects, big agencies, big celebrities. In a way, it's natural. But I am reminded daily that it is almost always the little things that make the difference...
In case you haven't noticed, Walmart is angry – presumably on our behalf – that grocery store chains are selling groceries at "regular" prices and incentivizing consumers with fuel discounts. So Walmart is running a bunch of TV ads comparing its discount grocery prices to...
Say what you want about Walmart, they know their customers and they know how to service them with excellence. As Frances Frei and Anne Morriss, authors of Uncommon Service: How to Win by Putting Customers at the Core of Your Business explain, Walmart customers want...
Recognizing that American consumers are "under renewed economic pressures", Walmart CEO is confident that his scenario "could work in Walmart's favor." In short, what's bad for consumers could be good for Walmart. What a lovely and empathetic sentiment. Mr. Duke, I wish you could be poor enough...
