B2B companies and industry experts have made rapid use of Twitter, Facebook and personal and corporate blogs to enhance their positioning as experts. Often thought of as a virtual resume or networking tool, LinkedIn – when used properly - can act as a powerful tool...
With all the talk and advice out there on what companies should be posting on Twitter, get back to the roots of social media and start by listening. Following are five categories of people that will give you the most insight on what you should...
I had lots of heroes growing up. Edward R. Murrow was one of them. And I am reminded of something he was once quoted as saying: "Just because your voice reaches halfway around the world doesn't mean you are wiser than when it reached...
I have been participating in a personal social media experiment this week to measure the networking value of LinkedIn. I picked an interesting topic in the eMarketing Association Network: "Can you use ONE WORD to describe the biggest challenge facing today's Marketing?" So far, there have been...
