Just last week the GoPro Mountain Games took over Vail, CO and man, it was hot, but it was a blast. I could tell you a lot about the event… but to keep this blog post focused on marketing, let’s head to Gear Town. Here’s...
We've worked in the lighting industry for the past 7 years, so LIGHTFAIR International (LFI) is a trade show we frequent. It's always fun to see how companies continue to make the show more entertaining for trade show attendees. After working media appointments at our client's...
Tradeshows are a great way to cultivate relationships with media. While many companies focus on customer relationships (as they should), it is also a chance to spread the word about the latest and greatest products and/or services, and position the company in the industry. How?...
