It’s been six years since I started working in the outdoor industry and, like many, that’s six years of attending both Winter and Summer OR Shows. But in all that time, this is the first opportunity I’ve had to attend The OutDoor Show in Friedrichshafen, Germany. The...
We kicked off our tour of the Greenbuild 2013 show today and the expo hall was buzzing - and bumping very loud club music at 9 a.m. It's always fun to wake up to Biggie in the morning. As an agency that works to support brands...
Tradeshows are a great way to cultivate relationships with media. While many companies focus on customer relationships (as they should), it is also a chance to spread the word about the latest and greatest products and/or services, and position the company in the industry. How?...
