Team Sweeney is gearing up for a year packed full of trade shows, with the first-ever combination Outdoor Retailer + Snow Show kicking it off next week. We’ll be hitting the road to Denver, unveiling the latest advancements and collaborations our clients have in store...
You may have seen my post last week - Outdoor Retailer Guerrilla Marketing Success - so the fact that I'm writing a second post this week about the trade show means I'm still obsessed...
We know trade shows can be an expensive operation. Between the booth space, travel and manning the booth with the right amount of experts and sales people, having an efficient and effective trade show marketing strategy is important to deliver the best ROI. Having just returned...
Most trade shows offer an excellent opportunity to meet with media. Media are at the show looking for the hottest products and trends, and of course you are highlighting your latest products and possibly featuring your leading experts. However, especially at large trade shows, getting media’s...
