All articles about Target Audience

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Make the Sale – Know Your Customer

Posted on April 2, 2015 by Team Sweeney

It’s easy to assume your brand message is exactly what consumers want to know during a pitch. But that’s not always the case! A window salesperson came to my house yesterday to sell me what he referred to as the best premium windows on the market....

Blog

Not So Mad About Mad Men This Time Around.

Posted on April 25, 2013 by Jim Sweeney

I can't quite put my finger on it, but there is something about the new season of Mad Men that has left me totally disinterested. I am confident, based on past seasons that the show is headed somewhere, but after four hours of pandering and meandering,...