All articles about Sweeney

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Sweeney Wins Two PRSA InSpire Awards

Last week we headed to Raleigh for NCPRSA’s InSpire Awards, where Sweeney was not only honored with an Award of Excellence for our Jo-Ann Fabric and Craft Stores Magic with Fabric and Trim campaign, but also an overall win for the Bronze Social Media category. Working...

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Sweeney Wins Digiday Retail Award for Digital Marketing!

Last week we had the honor of winning a 2014 Digiday Retail Award emphasizing Sweeney as one of the best and brightest in digital marketing. Our campaign was a finalist under the category Best Digital Brand Marketing Campaign. Working with Jo-Ann Fabric and Craft Stores, we...

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Step One: Admit We Have Fallen Down a Rabbithole.

The Wall Street  Journal reported today that Easter boosted April retail sales and allowed retailers to experience continued momentum, "posting strong sales." Well that's good news.  Now everyone can go back to work, companies can start spending again and all will be right in the world. The...