All articles about Sweeney

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DDB+R = Dumb and Dumber Branding + Ridiculous.

I am not sure what is worse, the fact that DDB thought it would be special to add an "R" to its name for one day to honor International Women's Day or the fact that Adweek thought it was worthy of covering. So let's break it down...

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Jim Sweeney: A Representation of His Own Expectations

This post was written by InSites guest blogger, Meg Hadzinsky, a senior at Cleveland State University. I ascended the steps to Sweeney Marketing and Public Relations in Rocky River, Ohio to interview the firm’s founder and CEO Jim Sweeney, an industry thought leader who pleasantly surprised...

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Here's to the Special Ones.

The employees.                              The clients.                                        The vendors. The friends, supporters and allies. The open-minded, optimistic visionaries. The ones who saw our potential...