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Outdoor Retailer Summer Market 2015 Recap

Posted on August 20, 2015 by Team Sweeney

You may have seen my post last week - Outdoor Retailer Guerrilla Marketing Success - so the fact that I'm writing a second post this week about the trade show means I'm still obsessed...

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How to Make Market Research as Easy as 1-2-3

Posted on October 13, 2011 by Jim Sweeney

More often than not the critical step of conducting market research is skipped when developing a marketing strategy.  The oversight is typically because of lack of funding and time. However, the good news is market research does not have to be a costly and overwhelming...