All articles about sponsorships

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5 More Creative Ways to Use QR Codes

Posted on December 21, 2011 by Jim Sweeney

Earlier this year we explored what makes QR codes effective, how to use them in your marketing campaigns and how to avoid some of the most common mistakes associated with QR codes. And since the research predicts half of Americans will have smart phones by this...

Blog

12 Tips for Planning Trade Show Activities and Budgets

Posted on April 7, 2011 by Jim Sweeney

Exhibiting at key industry trade shows can be a very effective marketing strategy. However, trade shows require more than just a booth and booth space. Following are 12 considerations when planning and budgeting for trade shows. 1. Trade show strategy: It is key to develop a...