This is a lofty goal and one many organizations aspire to achieve. The identity of some brands as prolific or high tech product innovators may serve to naturally position them as industry thought leaders simply due to the nature of their corporate structure. However, there...
You have not had any media training but suddenly a key media outlet is on the phone or at your office requesting an interview. Use the guidelines below to get you through an unexpected opportunity in a pinch. 1. Be professional at all times. Interviews are...
So you have done it! Proverbial success: you did your homework, picked the right journalist, sent a great pitch and now they have called you to set up an interview. Now what? There are six key questions you should ask media every time to ensure you...
How do you establish a spokesperson as an expert among media and bloggers? ___________________________________________________ By Jennifer Manocchio This is a strategy we often use for clients to help increase brand awareness for a company or product, establish credibility and differentiate themselves from their competitors. It is a process...
