All articles about speaking engagements

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5 Ways to Maximize Your Case Studies

Posted on November 17, 2011 by Jim Sweeney

A case study detailing the specific results of how your company or product helped overcome a unique or difficult challenge can be a powerful marketing tool. Since developing case studies is often time consuming, be sure to maximize their use. Here are our top five tips...

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12 Tips for Planning Trade Show Activities and Budgets

Posted on April 7, 2011 by Jim Sweeney

Exhibiting at key industry trade shows can be a very effective marketing strategy. However, trade shows require more than just a booth and booth space. Following are 12 considerations when planning and budgeting for trade shows. 1. Trade show strategy: It is key to develop a...