All articles about Spam

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Email Marketing: Avoiding SPAM Filters

We were recently asked how to keep marketing or promotional emails out of spam filters. While there is no easy or full-proof solution, there are several key considerations when crafting messaging and format. Here are some things to avoid: Phrases such as “Click Here” or those with...

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The Perfect Storm of News Stories Gives Me an Idea.

Serendipity. I gas up the computer this morning and begin the daily ritual of scanning all the news alerts that appear in my inbox.  Side-by-side I read these two headlines: Sara Lee launches multimedia campaign for deli meats and School kids’ sack lunches rise to unsafe temperatures,...