Brands who use Instagram as a marketing tool should assess brand identity on the platform when creating an Instagram strategy. Just as you would think of visual criteria for ads, brochures and other marketing collateral, Instagram is a another form of visual representation of your...
In the spirit of the holidays, we wanted to recap some fun, festive ways brands are celebrating the season. 1. Believe Campaign: Create Your Letter: Macy's Believe campaign is providing a fun way to compose your letter to Santa! Check out its interactive list making website...
By now, we have all seen Ron Burgundy’s endorsement for the Chrysler Dodge Durango. The DreamWorks character is dressed in a loud 1970’s suit and exaggerating the need for an SUV. Advertising has expanded to Burgundy co-anchoring newscasts, a Ben and Jerry’s ice cream flavor – Scotchy...
During the month of October, we are taking a look at social media services and breaking down their key attributes to introduce you to some of the latest players in the game. Click to learn more about the Investigating Social Media Services series. While Vine is...
