In keeping with the headline, I am going to keep this post short and sweet. Just because there are now a million and one channels (text, telephone, YouTube, Facebook, Foursquare, Skype, Twitter, Pinterest, etc.) available to convey your every thought – via audio, text, images, videos,...
With more than 1.35 billion users on Facebook globally, it’s no wonder marketers have used Facebook as an influential way to reach consumers. In the past, a significant number of a brand’s Facebook fans would consistently (and constantly) receive content without the company shelling out...
Facebook likes to constantly remind us that social media is always evolving. One of its most recent changes is big news for brands that use contests/promotions to garner Page Likes (as opposed to Post Likes). According to the Facebook Developer Blog, the days of “Like to...
The phrase “but first, let me take a selfie” has a whole new meaning. Snapchat is steadily becoming a marketer’s dream for increasing brand awareness and direct marketing. For those of you who aren’t familiar with the app, Snapchat allows users to capture and send...
