Believe it or not, a lot of people were afraid of Lady Gaga when she first captured the nation's attention in 2008. Before her, they were afraid of Madonna. Before her they were afraid of David Bowie. Before him they were afraid of Elvis Presley....
You probably have a good sense for which trade and consumer publications are most influential in your industry and among consumers. But with blogs, it’s not so cut and dry. How do you know which blogs to target and which blogs to send product to? Following...
We are a nation obsessed with numbers and crowds. It is all about volume. How many impressions did you make? How many unique visitors came to the site? How many click-thrus did you score? How many followers do you have? How many Likes do you...
With all the talk and advice out there on what companies should be posting on Twitter, get back to the roots of social media and start by listening. Following are five categories of people that will give you the most insight on what you should...
