All articles about Social Media

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Twitter Hashtagging, Mentioning… %!@#!

What does it all mean? Twitter lingo is important for marketers to learn in order to engage effectively on the social media platform. To begin demystifying the terminology, following are explanations about the lingo that has evolved since the birth of Twitter, as well as...

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4 Ways to Extend the Reach of Your New Ad Campaign

Whether a print, TV, web or radio ad campaign, you dedicated your blood, sweat and tears to develop a creative and compelling campaign.  But beyond the ad buy, there are ways to extend the reach of your ad campaign and deliver your message to more...

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Marketing with Instagram

Instagram has rocked the social media world the past few weeks – first for the much anticipated release of a version for the Android™ mobile technology platform, and secondly, Facebook’s billion dollar purchase of Instagram. A free photo sharing application for use on DROID or iPhone...

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So You Want To Be An Industry Thought Leader….

This is a lofty goal and one many organizations aspire to achieve.  The identity of some brands as prolific or high tech product innovators may serve to naturally position them as industry thought leaders simply due to the nature of their corporate structure.  However, there...