Is Discovery Channel the most successful event planner of all time? After all, they did manage to coordinate millions of ‘Shark-themed’ parties (including my own) across the U.S., and the party is still going. We are 4 days in to Discovery Channel’s Shark Week… and...
Congratulations, you now have 100,000 followers or likes or subscribers or whatever. Now what? If you are among the dozens of people worldwide who celebrated Social Media Day back on June 30th, you probably have an answer for that question. Alec J. Ross, senior advisor for...
After months of talking about launching a campaign, a client recently called to inform us they were in a rush to get the first key elements of the campaign running. They wondered how quickly we could get things done, since the finish line wasn't far...
You have decided to pursue an advertising strategy. You are ready to get creative, perhaps even design an award winning campaign. Wait a minute; hold your horses. Developing your goals, messaging (what you want to communicate about your brand/product) and target audience are all key considerations...
