All articles about Social Media Marketing

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Establishing Experts on LinkedIn

LinkedIn is a valuable social media tool for many businesses and is often overlooked as just a resume/job-seeking platform. While it is certainly beneficial for those uses, it can also serve as a tool for marketing your experts and ultimately your company. There is a...

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Instagram Monitoring Tools

With social media continuously evolving, so are monitoring platforms. Want to hear the chatter about your brand on Instagram? Check out some of these Instagram monitoring tools that can help. Hootsuite: Many of you are already using Hootsuite to monitor and schedule posts for Facebook, Twitter...

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Marketing with Instagram

Instagram has rocked the social media world the past few weeks – first for the much anticipated release of a version for the Android™ mobile technology platform, and secondly, Facebook’s billion dollar purchase of Instagram. A free photo sharing application for use on DROID or iPhone...

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Facebook Brand Pages: Doomsday wasn’t so bad after all.

If you were scrambling to update your brand or business’ Facebook Page on March 30, you were not alone. The mandatory switch to Facebook’s Timeline format undoubtedly left many pages looking choppy and unorganized. For social media marketers, there are many things to consider about...