It’s easy to assume your brand message is exactly what consumers want to know during a pitch. But that’s not always the case! A window salesperson came to my house yesterday to sell me what he referred to as the best premium windows on the market....
I really don't have a whole lot to say about this. Forbes, Microsoft and Nova Southeastern University are in agreement on the subject: "How can companies and their sales teams look their best and win the sale over the competition? We think that the key to...
In today’s digital environment, can the use of traditional publicity and media relations still be an effective strategy to increase sales? By Jim Sweeney Traditional publicity and media relations is a broad strategy that if properly targeted and effectively implemented can achieve – or at...
