Ron Johnson (yeah, that Ron Johnson) is back. And this time he has his own business, a startup company called Enjoy. Focused on providing the marketplace with "a whole new way to buy and enjoy technology," Enjoy is an idea (like Uber) whose time has come....
So, not too long ago, JC Penney committed itself to revolutionary change. They hired ex-Apple Stores guru Ron Johnson to change everything. Then they cut his legs off a year and a half into the campaign. Surprisingly, two years later, JC Penney still sucks. Coincidentally, right...
And by "lost" I mean Gilligan's Island. I mean seriously, what in the name of Neptune and Poseidon is going on at JC Penney? First you fire the skipper (Myron Ullman) because the S.S. Minnow is lost at sea. Sales are flat, the JCPenney image is out...
Evolution takes time. And it is generally a very unsettling, if not ugly process. Ron Johnson was brought into JCP to remove the shackles of a stodgy old retailer and breathe new life into an all but dead brand. "Do for us what you did for...
