All articles about ROI

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Maximizing Trade Show Connections On and Off the Show Floor

Posted on January 18, 2018 by Morgan Lang

Team Sweeney is gearing up for a year packed full of trade shows, with the first-ever combination Outdoor Retailer + Snow Show kicking it off next week. We’ll be hitting the road to Denver, unveiling the latest advancements and collaborations our clients have in store...

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Measuring Email Marketing Results

Posted on January 7, 2010 by Jim Sweeney

How can I effectively measure the results of a consumer product email marketing campaign? ___________________________________________________ By Jennifer Manocchio Prior to starting your email marketing campaign, set specific and measurable objectives. For most consumer packaged goods companies, email marketing objectives often include: increasing company/product awareness, increasing web...