I was recently asked by a marketing executive how it feels to work in a marketing and public relations agency where you do not need to defend your job and work everyday. To put this in perspective, we were discussing the need in corporate marketing...
With so much buzz about maximizing the ROI for marketing and public relations, it’s no wonder a top question of clients is how do we show the measurable results of our work. To effectively present your successful results, here are a few tips: Determine the type of...
Just how important are the results of your marketing efforts? I'd say somewhere between "very" and "critical." Unlike your experiences as a six-year-old on a pee wee baseball team, when it wasn't about whether you won or lost, but how you played the game, life...
How can I effectively measure the results of a consumer product email marketing campaign? ___________________________________________________ By Jennifer Manocchio Prior to starting your email marketing campaign, set specific and measurable objectives. For most consumer packaged goods companies, email marketing objectives often include: increasing company/product awareness, increasing web...
