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The Barcelona Principles Are A Perfect Example Of What's Wrong With The PR Industry.

Posted on July 17, 2014 by Jim Sweeney

Although created more than four years ago by the "PR" industry, the Barcelona Principles continue to be a topic of interest throughout the industry. I saw this misguided gem a few weeks ago: Why Measuring PR Shouldn't Include Sales. In case you didn't know (and count...

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How to Make Market Research as Easy as 1-2-3

Posted on October 13, 2011 by Jim Sweeney

More often than not the critical step of conducting market research is skipped when developing a marketing strategy. The oversight is typically because of lack of funding and time. However, the good news is market research does not have to be a costly and overwhelming...

All articles about Research

Blog

The Barcelona Principles Are A Perfect Example Of What's Wrong With The PR Industry.

Blog

How to Make Market Research as Easy as 1-2-3

Blog

Social Media Says "NO" to Burgers, Zagat Says "YES"… Okay, That's a Problem.