Recently our company was instrumental in the building and construction of a new sustainable retailer. This new building received a lot of local and trade media coverage; however, our involvement is getting overlooked. Is it too late for us to get a piece of the...
Is it acceptable to begin creating consumer awareness for a new consumer product before it is available at the retail level? ____________________________________________________ By Jennifer Manocchio Some companies don’t want to put the cart before the horse, while others take advantage of the opportunity to create buzz prior...
By Jennifer Manocchio Media coverage is “free” in terms of editorial placement in a newspaper, magazine, radio show, television news show or online. Since a journalist is writing about your product or service in editorial coverage, you do not pay for that placement. If a media...
In today’s digital environment, can the use of traditional publicity and media relations still be an effective strategy to increase sales? By Jim Sweeney Traditional publicity and media relations is a broad strategy that if properly targeted and effectively implemented can achieve – or at...
