Every relationship with a journalist is unique and specific to his or her preferences. However, no matter the situation, there are certain questions you should NEVER ask media. But that does not mean you can’t get your message across. It is all about learning how...
I have a limited budget to conduct publicity and media relations for a new home design product my company is launching. Initially, the product will only be available at retail locations in certain states in the U.S. Is it more effective to focus my media...
We are launching several new products this year and budgets remain tight (less than $10,000/product launch); will we get more bang for the buck with publicity or social media? _____________________________________________________ By Jim Sweeney Allow me to assert that the old adage – you get what you...
Do publicity and media relations tactics like news releases and media coverage support organic search engine optimization? __________________________________________________ By Jennifer Manocchio Publicity and media relations do support organic search engine optimization. In fact, it is very beneficial for the public relations team to be working hand-in-hand with...
