Measuring marketing campaigns is key to determining if you should continue a campaign and necessary when showing upper management the value of marketing. The first step is setting measurable objectives and ensuring each marketing strategy has measurement metrics in place. Following are six simple ways to...
Pitching a new or existing product, company spokesperson or useful tips are all successful ways to secure media coverage for your brand year-round. But there is one strategy you can use to secure immediate media attention-it just requires vigilance and a bit of strategic thinking. You...
You have not had any media training but suddenly a key media outlet is on the phone or at your office requesting an interview. Use the guidelines below to get you through an unexpected opportunity in a pinch. 1. Be professional at all times. Interviews are...
If you conduct publicity and media relations, you probably have a decent media list, including editors for Good Housekeeping, Today Show producers and local and national industry beat reporters. But beyond the obvious must-haves for any CPG media database, expanding your list to reach untraditional...
