As a general rule, gaining media coverage is not about who you know, but knowing how to work with media to gain your fair share of quality coverage. Media won’t cover a “friend’s” news as a favor. That being said, understanding how to cultivate relationships with...
A case study detailing the specific results of how your company or product helped overcome a unique or difficult challenge can be a powerful marketing tool. Since developing case studies is often time consuming, be sure to maximize their use. Here are our top five tips...
A successful media relations strategy includes three major components: an excellent and up-to-date media database, compelling content and aggressive media follow up. But as you execute a strategy with these three elements, also implement these six small habits that will make a big difference in...
According to a study recently released by Bulldog Reporter and Business Wire, about half (48.4%) of corporate communicators have an online newsroom, and an additional 13% intend to develop one in the future. The study also revealed the single greatest challenge with online newsrooms is...
