We recently had a client ask us how many news releases they should be distributing in a year. While the short answer is it all depends on how much news an organization has to share, every organization should focus on conducting an ongoing publicity and...
You have decided to pursue an advertising strategy. You are ready to get creative, perhaps even design an award winning campaign. Wait a minute; hold your horses. Developing your goals, messaging (what you want to communicate about your brand/product) and target audience are all key considerations...
Whether a print, TV, web or radio ad campaign, you dedicated your blood, sweat and tears to develop a creative and compelling campaign. But beyond the ad buy, there are ways to extend the reach of your ad campaign and deliver your message to more...
We are constantly finding new online tools that keep us fresh and provide inspiration. Check out our top three picks that have been inspiring us this week! 1. Media Relations Tool: When it makes sense for their brand, many marketers are using Twitter to connect with...
