You may have seen my post last week - Outdoor Retailer Guerrilla Marketing Success - so the fact that I'm writing a second post this week about the trade show means I'm still obsessed...
Here's the thing about national media coverage being easy to get. Anyone who knows anything about publicity and media relations knows that this is a big, fat lie. Unfortunately, there are way too many people who don't know anything about publicity and media relations. So I...
Despite all the chatter, the annual B2B Content Marketing Trends Report from CMI and Marketing Prof confirms that only 4 in 10 marketers actually have a content marketing strategy. And maybe – just maybe – that's because no one really knows what they are talking about....
