Yes, the world is changing (shocking revelation #1). New technologies – particularly social media – are changing the ways news is served up and consumed (shocking revelation #2). And “influencers” like Donald Trump and Facebook are popularizing the idea that news is “fake” (shocking revelation #3)....
Measuring publicity results is considered one of America's great past times. Organizations love to know how well their news releases performed. They love clips and clip reports and pass-along readership impression numbers and the previously mentioned advertising value equivalencies. They love metrics and dashboards and...
This is a good question and a question we field very often from current and new clients. The short answer is campaigns can be designed and effectively dialed up or down in accordance with client needs and desires. Of course, there is more to it than...
Tradeshows are a great way to cultivate relationships with media. While many companies focus on customer relationships (as they should), it is also a chance to spread the word about the latest and greatest products and/or services, and position the company in the industry. How?...
