All articles about Public Relations

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Is Messaging Important In A PR Campaign?

If you want to really make an impact with your next marketing and public relations campaign, one of the first things you should do is put time and thought into quality messaging for your brand. Strong messaging, is an essential building block for campaigns and...

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What Grad School has Really Taught Me About Marketing.

I have officially ventured into my second year of graduate school. At times, grad school feels like I am a college student trying to fit into a grown-up world. I have had to create a new model of work-life-homework-sometimes-yoga balance. Some days, I eat like...