All articles about PRSA

Blog

Mastering Media Relations in the City of Oaks

I love the chance to get out and network with other professionals in my community – especially through awesome organizations like PRSA. This year, I was lucky enough to have their Southeast District Conference here in Raleigh. The pre-conference, lunch keynote and afternoon breakout sessions were...

Blog

The Quest For Truth In Influencer Marketing

The term fake news may be new for most, but the concept of sensational news has been around since the Ancient Roman times. Social Psychologist John Yost presented at a PRSA event last week and dove into the complexities of truth and how it’s affecting...

Blog

Simplistic Storytelling Delivers Impactful (Award-Winning) Results

Our good friends at the Cleveland Animal Protective League, with very little budget, requested Sweeney’s help to meet some big numbers. The Cleveland APL sets out annually to encourage donations that support shelter initiatives. This past summer, Sweeney and the APL worked together to develop an...

News

Sweeney Takes Home Two PRSA “Cleveland Rocks” Awards

Tuesday night we had the honor of attending PRSA's "Cleveland Rocks" Awards and taking home two awards for both local and national campaigns. Sweeney accepted the Gold award for its 2017 campaign work with CORDURA® brand, and the Bronze for its pro bono video campaign...