The landscape of blogger relations and product review campaigns is changing. Through our ongoing work with bloggers - from mommy bloggers to baking bloggers, fitness bloggers, weight loss bloggers, DIY bloggers, and bloggers with diabetes - we have seen a significant shift in how bloggers...
During lunch yesterday, I discovered a pretty interesting sticker right on my banana. It was oddly shaped, with a QR code and website with a simple call to action: “Turn me into yonanas”. Intrigued, I visited yonanas.com and learned about a new kitchen gadget that can...
Earlier this year we shared 8 Ways to Determine a Blog’s Value. Here are six tips to drive more influential blogger reviews: 1. Set expectations. You are sending a product sample to a blogger for review. Develop a personal letter that thanks the blogger for his...
Let’s be honest, when most people think of successful consumer publicity, monthly glossies like Real Simple and Good Housekeeping are at the top of the wish list. However, securing coverage with the right online media sites can make just as big of impact for your...
