More than 25 years ago, I had the unique experience to work on the launch of the industry's very first "at-home soda dispenser." Mr. SoftDrink from Norcarl Products was the thing of dreams...
Earlier this year we explored what makes QR codes effective, how to use them in your marketing campaigns and how to avoid some of the most common mistakes associated with QR codes. And since the research predicts half of Americans will have smart phones by this...
We are launching several new products this year and budgets remain tight (less than $10,000/product launch); will we get more bang for the buck with publicity or social media? _____________________________________________________ By Jim Sweeney Allow me to assert that the old adage – you get what you...
