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Twitter: New Age Media Relations Tool

Posted on March 15, 2012 by Team Sweeney

Email after email, phone call after phone call and still no response. Now, more than ever, media are inundated with press releases and pitches. How are PR professionals supposed to break through the chatter? While traditional media relations strategies are still important and useful, Twitter has...

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How Big Is Your PR Agency’s Rolodex?

Posted on October 1, 2009 by Jim Sweeney

Does your public relations agency need to have good relationships with media contacts to be successful? ___________________________________________________ By Jennifer Manocchio If I had a quarter for the number of people who have asked us this question in agency reviews, I could buy a lot of Cokes! There really...