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Is All Publicity Good Publicity? Burger King Lands National Media Coverage with Fake Name Change.
Posted on October 3, 2013
Whether or not Burger King’s fake name change to “Fries King” was a good digital marketing move, it has grabbed the attention of national media. Burger King’s new French Fry Burger and new Satisfries – featuring 40 percent less fat and 30 percent less calories –...