I just spent two and a half minutes watching Pepsi's new ad featuring Kendall Jenner and I actually feel like I was violated. This is the most ridiculous excuse for a clever ad I have ever seen. This ain't Coke teaching the world to sing, this is Pepsi...
In case you missed the major announcement on Tuesday, the "Big 3" soda makers "pledged a 20-percent reduction in beverage calories consumed per person nationally by 2025 by increasing consumer education and aggressive marketing of smaller portion sizes, water, and other no- or lower-calorie beverages." I...
Hello Diet Coke! Goodbye Pepsi. Hello traditional media! See you later online marketing. According to the Wall Street Journal: "PepsiCo made a big bet in 2010, when it didn't market its flagship cola on the Super Bowl or in other TV spots. Instead, it launched the...
