All articles about outdoor industry

Agency / News

Sweeney's Takeaways From Winter Outdoor Retailer Show

Last week, team members Rachel Kaylor, Karsu Nalbantoglu, Kelly Stephens and Blair Wheeler set out for Salt Lake City, Utah to attend the 2017 Winter OR Show. There, they had the opportunity to drive client trade show marketing initiatives including booth set-up and product merchandizing,...

Agency / Blog

Sweeney Hires Wheeler as Outdoor Marketing Specialist

WILMINGTON, NC – December 8, 2016 – Sweeney, a leading full-service agency, announces the addition of Blair Wheeler, most recently Hurley’s global marketing manager, as the agency’s outdoor marketing specialist. Wheeler will support outdoor retail and consumer industry accounts in multiple areas from special events to media. Wheeler...

Blog

Those Crazy GoPro Mountain Games.

I was fortunate enough to attend the GoPro Mountain Games last week in Vail Village. For those who didn't attend, it is definitely something you should try and do at least once in your lifetime! Between the events, concerts and vendors. Oh, and it's in...