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All articles about outbound marketing

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Let's Be Transparent About Not Being Transparent.

Posted on August 15, 2013 by Jim Sweeney

A lot of companies (I would guess 100%) are either currently using social media or attempting to use social media for the express purpose of selling product.  Most of them – and the inbound marketers they work with – will deny it.   They will talk about...

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A Quick Refresher Course in Marketing

Posted on November 29, 2012 by Jim Sweeney

My niece hit me up on Facebook last night with a most excellent request: Uncle Jimmy- Was hoping I could pick your brain for a moment? What would you say are the major differences between PR & marketing/advertising? Not in a technical sense, but rather, your opinion,...