It’s been six years since I started working in the outdoor industry and, like many, that’s six years of attending both Winter and Summer OR Shows. But in all that time, this is the first opportunity I’ve had to attend The OutDoor Show in Friedrichshafen, Germany. The...
Last week, team members Rachel Kaylor, Karsu Nalbantoglu, Kelly Stephens and Blair Wheeler set out for Salt Lake City, Utah to attend the 2017 Winter OR Show. There, they had the opportunity to drive client trade show marketing initiatives including booth set-up and product merchandizing,...
You may have seen my post last week - Outdoor Retailer Guerrilla Marketing Success - so the fact that I'm writing a second post this week about the trade show means I'm still obsessed...
I've attended Outdoor Retailer just about every 6 months for going on 5 years now. So I'm no stranger to the big product demonstrations, the volumes of beer-thirty parties and other booth traffic-driving strategies. But sometimes, it's the little things that catch the eye...
