Managing Instagram can be a challenge for marketers – the platform has limited desktop tools and doesn’t allow its API to be accessed by third party platforms. This prevents scheduling posts ahead of time and makes managing engagement a little tricky. Plus, it’s difficult to...
I know, it's a bold claim. But I'm 99% sure it's true. Warby Parker offered me the best shopping experience I have ever had when purchasing something online. "Why", you ask? Let me explain. I needed a new pair of prescription glasses and didn't want to...
You have decided to pursue an advertising strategy. You are ready to get creative, perhaps even design an award winning campaign. Wait a minute; hold your horses. Developing your goals, messaging (what you want to communicate about your brand/product) and target audience are all key considerations...
Considering online advertising, but not sure where to start? Or maybe you discovered one website you feel is a direct fit for your target audience and want to test it. The key is to develop and assess an online advertising strategy evaluating all opportunities across...
