In March of 2013, the U.S. Federal Trade Commission (FTC) released the first update to the .com Disclosures guide, which illustrates how to make effective disclosures in digital advertising. 1. The FTC requires disclosure and truthfulness in social media. This applies to traditional online advertising (e.g....
Considering online advertising, but not sure where to start? Or maybe you discovered one website you feel is a direct fit for your target audience and want to test it. The key is to develop and assess an online advertising strategy evaluating all opportunities across...
If you frequently, or even occasionally, use Google Analytics to monitor, assess and analyze your website traffic, you have likely noticed a new phrase in the key words section recently. (If you are not currently using Google Analytics to better understand your website traffic, you...
When considering advertising – whether it be print, broadcast, online or even through Facebook – run a test campaign before making a long term commitment. This is a good method for determining if advertising in general – and a specific outlet in particular – is...
