How do I craft a news release lead about a new product that will achieve media interest and ultimately achieve media coverage? _______________________________________________________________________ By Jennifer Manocchio Creating an effective news release lead is essential to getting media to read the rest of your news release and...
I have a limited budget to conduct publicity and media relations for a new home design product my company is launching. Initially, the product will only be available at retail locations in certain states in the U.S. Is it more effective to focus my media...
Is it acceptable to begin creating consumer awareness for a new consumer product before it is available at the retail level? ____________________________________________________ By Jennifer Manocchio Some companies don’t want to put the cart before the horse, while others take advantage of the opportunity to create buzz prior...
