All articles about national media coverage

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OMG, Getting National Media Coverage Is So Easy!

Posted on July 31, 2014 by Jim Sweeney

Here's the thing about national media coverage being easy to get. Anyone who knows anything about publicity and media relations knows that this is a big, fat lie. Unfortunately, there are way too many people who don't know anything about publicity and media relations. So I...

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Is All Publicity Good Publicity? Burger King Lands National Media Coverage with Fake Name Change.

Posted on October 3, 2013 by Jennifer Manocchio

Whether or not Burger King’s fake name change to “Fries King” was a good digital marketing move, it has grabbed the attention of national media. Burger King’s new French Fry Burger and new Satisfries – featuring 40 percent less fat and 30 percent less calories –...