You probably have a good sense for which trade and consumer publications are most influential in your industry and among consumers. But with blogs, it’s not so cut and dry. How do you know which blogs to target and which blogs to send product to? Following...
By Jennifer Manocchio The short answer is yes. Blog reviews can increase brand awareness, product trial, SEO rankings, web site traffic and retail and Internet sales. Blog reviews can have this influence because many people read blogs regularly and consider the blogs they follow to be...
Not surprisingly, the Federal Trade Commission is currently working on a blogger review and endorsement policy focused on false advertising. Basically if a blogger is paid to write a review on his or her blog, the FTC will require the blogger to disclose this information....
Bloggers Gush About Cleaning Products Household cleaning products don't seem to be the kinds of things that would get the blogging community all excited, especially during the holidays, right? But if bloggers happen to be stay-at-home moms who spend a good part of the day cleaning up after their toddlers,...
