You probably have a good sense for which trade and consumer publications are most influential in your industry and among consumers. But with blogs, it’s not so cut and dry. How do you know which blogs to target and which blogs to send product to? Following...
This week Trendwatching.com released their September trends “Transparency Triumph: Reviewing is the new advertising”. I don't agree that reviewing is the new advertising because traditional advertising messages are controlled by the brand; however, I do agree that consumer product reviews are very powerful and will...
Swiffer has been aggressively targeting mommy bloggers, including a Swiffer SocialLuxe Lounge at the BlogHer conference this past summer. Most recently, P&G launched an updated Swiffer WetJet and is targeting mommy bloggers to participate in mission Operation: Enduring Clean. The mommy bloggers received a very elaborate...
