All articles about millennials

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Why Aren't Millennials Demanding That Airlines Offer Better Service?

Posted on November 5, 2015 by Jim Sweeney

Anomalies are some of my favorite things. Maybe it has to do with Sesame Street always pointing out "one of these things is not like the other." Or maybe it has to do with my appreciation of the French refrain to celebrate differences (vive la...

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Working with Millennials, Whatever That Means.

Posted on July 23, 2015 by Jim Sweeney

I actually love how people talk about Millennials as if it were a real thing. As if everyone between the ages of 15 and 35 fit into some neat, easy-to-manipulate grouping. Of course it has been that way forever. But it really all began (thanks to...

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5 Facts Every Marketer Should Know About Millennials

Posted on March 13, 2014 by Jennifer Manocchio

Millennials – also known as Generation Y - are the generation born beginning 1980 to the early 2000. They are unique in terms of their digital and mobile use, yet will clip coupons from newspapers. Here are five key facts to consider when marketing to...